About

Hi and welcome to my site!

I am an academic researcher who has recently completed a PhD in marketing research ethics at Auckland University of Technology (New Zealand).  The thesis focused on codes of ethics and their use and effectivenes in the New Zealand marketing research industry.

I also hold a European PhD degree in Marketing and have several years’ experience working as a lecturer  within New Zealand and overseas and in marketing and research roles.

Originally from Romania, I moved to New Zealand in 2002 and am happily married to Rob, who is my best friend and adviser.  Our life has totally changed with the arrival of our son, Ryan Christopher, born on 7 October 2010 whom we love dearly.