Research

Academic Research Interests:
Marketing, Marketing Research, Business Ethics.

My current research has an interdisciplinary approach, looking at marketing research ethics. In particular, I am interested in analysing the role of codes of ethics in generating ethical conduct in the relationships between market research practitioners and their clients, and how such codes of ethics affect those relationships. This is a major academic research project that represents my research efforts for the last years for the completion of my second PhD.

The interest in marketing research continued after completing and successfully defending, in January 2005, my first PhD in Marketing (Romania). My thesis discussed the role of marketing research in elborating and grounding marketing decisions; a study of the perception and evaluation of marketing research role among managers from Romanian soft drinks companies was undertaken.

Selected Publications:

Yallop, A.C. (2010) Ethics in Marketing Research: The Use of Codes of Ethics in New Zealand Marketing Research and Effects on Ethical Behaviour, PhD Thesis, http://hdl.handle.net/10292/1325

Yallop, A.C. (2009) Use of Codes of Ethics by New Zealand Marketing Research Organisations, Proceedings of the Australian & New Zealand Marketing Academy Annual Conference, 30 November - 2 December, 2009, Melbourne, Australia.

Yallop, A. C. (2009) ‘Codes of Ethics in New Zealand Marketing Research: Use and Effects on Ethical Behaviour – Conceptual Framework Development and Preliminary Results’, Presentation at the AUT Postgraduate Research Symposium, 25 September 2009, Auckland, New Zealand.

Yallop, A. C. (2008) Ethics in Marketing Research: The Use of Codes of Ethics in New Zealad Marketing Research and its Effects on Ethical Behaviour, paper presented at the Doctoral Colloquium, ANZAM 2008: Managing in the Pacific Century, 22nd Australian and New Zealand Marketing Academy Conference, 2 - 5 December, Auckland, New Zealand.

Plaias, I., & Muresan (Yallop), A. C. (2007) Buyer-supplier relationships in the changing Romanian economy, Ivey Business Journal, 71(8), 1-6.

Muresan (Yallop) A. C. & Mowatt, S. (2005) An Integrated Framework for Ethical Behaviour in Marketing Research, Beijing International Conference on Applied Business Research, Beijing, China.

Muresan (Yallop), A. C. (2004) The Role of Marketing Research in Elaborating and Grounding Marketing Decisions (with Examples in the Soft Drinks’ Field), PhD Thesis.